How to Take Your Business Online to Get More Clients Now

There’s a popular saying concerning your business and the internet and it goes like this…”If your business isn’t online, then you AREN’T really in business…” This may seem like a harsh statement, but the fact is, business today is incredibly reliant on the internet. If your business isn’t online, then you are missing out on INCREDIBLE opportunities. Opportunities to get in front of clients, build trust, and create leads in a turnkey fashion. Many fear the jump to the online world, but actually, it is much easier than you might think.

Below are a few simple steps to help you get your offline business online to start getting more clients NOW:

1.     Define what you want your website to do – Do you want people to be able to buy your products online, or are you just trying to get them to call you? Make sure to define what action you want visitors to take as that will be important in how the website is designed.

2.     Gather logo/images you will want on your website – You want your website to have the look and feel of the rest of your marketing and your business in general. Be sure to get digital files of your logo and other images you may want on your website.

3.     Meet with local website designers to get quotes and proposals – You don’t HAVE to go with a local designer, but it can help to work with someone who knows your market and who you can build a relationship with. It is always nice to have someone local who can update your site on a regular basis.

4.     Don’t forget to promote the site! – Once the site is built, it won’t do ANYTHING unless you promote it. The designer may or may not have experience with helping you generate traffic, but you definitely want someone who can help your site show up highly in the search engines. In addition, but your website address on ALL your marketing materials from now on.

These are just a few tips to help you get your business online. The internet represents the largest market that one can have a presence in the entire world. Don’t miss out on the clients that may never find you any other way…get online TODAY!

Presenting to a Multi-Generational Audience

These can be challenging times for speakers and corporate trainers. The children of Baby Boomers are beginning to flood into the workforce and for the first time ever organizations are faced with the need to manage four different generations in the office. Those generations – Matures, Boomers, Generation Xers and Millennials (also called Generation Y) – each poses a different challenge for those charged with informing and educating them. They’re an extremely diverse audience that can stymie even the most experienced and dynamic speaker.

The Mature or Silent generation, born before 1945, displays a loyalty to the company that places duty before pleasure. These are the folks who survived the great depression and fought in World War II. Baby Boomers, born between 1946 and 1964, are known as workaholics with a love-hate relationship to authority. They have been known for being both idealistic and optimistic, but somewhat impatient at times.

Gen Xers — the MTV generation — came into the world between 1965 and 1979. They often demonstrate independence and results orientation, but they are also known for their skepticism. Generation Y – the Millennials — was born between 1980 and 1999. They grew up in a time of economic expansion and unprecedented prosperity; until recently they have never experienced a downturn. This generation has seen more at an earlier age than most members of previous generations, such as the Oklahoma City bombing, the Columbine shootings and the tragedy of September 11. Exposure to these events through 24-hour media has brought the world to them instantaneously. This is a techno-savvy generation for whom multi-tasking is second nature.

Obviously, speaking to a multi-generational audience can be challenging. How can you meet the unique needs of each audience member while keeping everyone “on the same page?” Many speakers resort to visuals – handouts, videos and PowerPoint slides – to make their presentations livelier and hold audience interest. That seems logical, given that each generation has experienced an explosion of more new, sophisticated media than the generation before. The fatal flaw in this approach, however, is that adding traditional visuals to your presentation may turn off, rather than inspire, your audience.

A more effective approach would be to follow the Five Rules of Engagement….The Multi-Generational kind.

1. Get over yourself. Leave your ego at the door and remember it’s a privilege to speak.
2. Keep it short – Present content concisely. Your audience members are used to receiving information in sound bites and capsule summaries.
3. Create an “experience”. Touch as many senses as you can, never forgetting the power of music and visuals.
4. Tell stories. Remember that you are not always the main character and no age group should ever be stereotyped in your presentation.
5. Switch it up. Try new things and novel approaches. Same-old, same-old becomes staged and insincere.
These rules speak to the presenter’s need to go beyond bullet points and avoid information overload. They encourage speakers to win the ‘hearts,’ as well as the ‘minds’ of their audiences. These tips are less about style than they are about content … more about capturing the audience’s imaginations than just filling their ears.

In addition to the Rules of Engagement you may also want to consider these strategies to keep every audience member involved, no matter what generation they’re from:

o Focus on “take home” value – This is more a function of these demanding times than of generational differences, but members of all four generations appreciate it when you get to the point and make it practical.
o Employ multiple technologies – Extensive PowerPoint presentations are so “yesterday.” Today’s audiences (especially Generations X and Y) will expect you to refer them to websites for more information and practical tools they can put to use. This will not only hold their attention … it will merit their enthusiasm.
o Solicit feedback through technology – Post-presentation feedback forms may suffice for Matures and Boomers, but Gen Xers and Millennials will prefer to blog, chat, text and tweet in response to your presentation. Set up the technology as necessary and encourage them to give you feedback as they desire. It’ll keep them engaged and may well yield more valuable feedback for you.

One thing is clear … today’s speakers face multi-generational audiences that challenge their skills and effectiveness. However, by delivering a fresh topic with passion and incorporating some multi-generational strategies into your presentation, you can ensure that your audience is fully “tuned-in” and that you’re achieving your goals.

Weak Brazilian Currency Presents an Opportunity to Invest in Brazilian Real Estate Market

Brazil property prices currently present an attractive investment opportunity for foreign investors due to Brazil’s weak currency, particularly if you’re an investors in from Britain or the USA. With Brazil’s currency currently standing very weak against the British pound and the US dollar, investors are enjoying house price bargains that are very rarely seen in Brazil.

It has been widely publicised recently that the Brazilian Real has weakened against the British pound and the US dollar over the last 12 months (June 2011 – June 2012). For instance, during the summer of 2011 foreign investors could get 1.56 Reals for each US dollar, however, in today’s market, investors can expect to get two Reals per dollar.

What this means in terms of house prices in Brazil is that a house that cost approximately 200,000 Reals back in 2011 would have cost $128,205 in US Dollars. In today’s market the value would be around $100,000.

Based on these figures alone, the strength of the British pound compared to the Brazilian Real, means that for British investors looking to invest in Brazil property it is in fact even more affordable and therefore, a much more attractive proposition.

Although many would perceive a weakening currency to be a negative issue, from a positive perspective the declining value of the Brazilian Real means that Brazilian products are much better value for money, which has encouraged phenomenal growth across the Brazilian industry sector.

In turn, the growth of Brazilian industry increases the level of Tourism to Brazil, with tourists attracted to Brazil to buy up cheap products. What this means for the Brazilian Real Estate Market is that commercial property becomes attractive to investors. With tourism comes the need for hotels and holiday homes and foreign investors can snap up bargains on private and commercial properties and land plots in a bid to take advantage of Brazil’s lucrative real estate market.

In 2011 alone, Brazil’s Ministry of Tourism reported 5.4 million visitors to the country, which is a massive increase on numbers from 2010. On the back of this growth, a number of massive hotel chains have bought land and property across Brazil in order to cash in. Tourism levels look set to increase due to major sporting events arriving on Brazilian shores in 2014 and 2016.

This level of investment has meant that Brazil’s construction industry and housing development companies have also seen growth in the levels of work available to them.