There’s a popular saying concerning your business and the internet and it goes like this…”If your business isn’t online, then you AREN’T really in business…” This may seem like a harsh statement, but the fact is, business today is incredibly reliant on the internet. If your business isn’t online, then you are missing out on INCREDIBLE opportunities. Opportunities to get in front of clients, build trust, and create leads in a turnkey fashion. Many fear the jump to the online world, but actually, it is much easier than you might think.
Below are a few simple steps to help you get your offline business online to start getting more clients NOW:
1. Define what you want your website to do – Do you want people to be able to buy your products online, or are you just trying to get them to call you? Make sure to define what action you want visitors to take as that will be important in how the website is designed.
2. Gather logo/images you will want on your website – You want your website to have the look and feel of the rest of your marketing and your business in general. Be sure to get digital files of your logo and other images you may want on your website.
3. Meet with local website designers to get quotes and proposals – You don’t HAVE to go with a local designer, but it can help to work with someone who knows your market and who you can build a relationship with. It is always nice to have someone local who can update your site on a regular basis.
4. Don’t forget to promote the site! – Once the site is built, it won’t do ANYTHING unless you promote it. The designer may or may not have experience with helping you generate traffic, but you definitely want someone who can help your site show up highly in the search engines. In addition, but your website address on ALL your marketing materials from now on.
These are just a few tips to help you get your business online. The internet represents the largest market that one can have a presence in the entire world. Don’t miss out on the clients that may never find you any other way…get online TODAY!